TOKYO, January 28, 2026 — Casio Computer Co., Ltd. has entered a strategic two-year partnership with TOYOTA RACING, the motorsports arm of Toyota Motor Corporation, starting this January. The collaboration aims to enhance global visibility for Casio’s EDIFICE sports watch line, which reflects the precision, speed, and technological innovation intrinsic to motorsports.
The agreement highlights shared values between TOYOTA RACING and EDIFICE, including continuous innovation, advanced technology, and a passion for speed. As part of the partnership, EDIFICE watches will be supplied to the TOYOTA RACING team for the FIA World Endurance Championship (WEC) season, while CASIO and EDIFICE logos will feature prominently around the headlights of the team’s racing vehicles.
TOYOTA RACING, formerly known as TOYOTA GAZOO Racing, competes in both the FIA WEC and NASCAR, with a focus on engine, powertrain, and automotive technology development. The rebranding to TOYOTA RACING signals a fresh chapter for the team as it seeks to accelerate innovation in motorsports and attract new fans and partners worldwide.
Casio stressed that the partnership reflects its corporate mission to deliver “new levels of joy to lives one by one” through design and innovation. By joining forces with TOYOTA RACING, the company aims to strengthen the EDIFICE brand experience for enthusiasts of both high-performance timepieces and motorsports.
