Toyota Motor Philippines (TMP) will be making waves as it launches its much-awaited next-generation Tamaraw in a grand launch set on December 6, 2024. The much-awaited grand launch will be held at the Glorietta Activity Center in Makati City. However, Toyota is making sure that its celebration has reached every corner of the country as simultaneous launch activities will be held in seven other key locations such as the following:
- SM Mall of Asia, Pasay City
- Trinoma, Quezon City
- Ayala Malls Solenad, Santa Rosa, Laguna
- SM City Pampanga, San Fernando, Pampanga
- SM City Cebu, Cebu City
- SM Lanang Premier, Davao City
- Limketkai Center, Cagayan de Oro City
The program will start at 11:00 AM and will also be live-streamed on the Toyota Motor Philippines Facebook page.
The new Tamaraw, previewed at the Philippine International Motor Show, is designed as a resilient and versatile vehicle tailored to meet the dynamic needs of both businesses and families. Various configurations of the Tamaraw will be displayed in all eight locations, highlighting its flexibility as part of Toyota’s Innovative International Multi-Purpose Vehicle (IMV) lineup. Attendees will also have the opportunity to explore its features, ask questions, and even place reservations.
The Tamaraw exhibit will be open on the launch weekend. Along with this, other informative activities will be conducted to help the public understand the possible impact the vehicle may bring. Toyota will spearhead talks for businesses and communities, telling them how the Tamaraw can empower in bringing significant change and possibilities.
