BlancPro, a newcomer to the beauty industry, has made waves with its range of skincare products that are not only effective but also reasonably priced.
The company aims to help people “Glow Like A Pro” by offering quality ingredients and carefully formulated products suitable for all skin types. To enhance its credibility, BlancPro proudly announced Marian Rivera, the Kapuso primetime queen, as its celebrity endorser. The official launch took place at the Luxent Hotel in Quezon City on June 29.
Rhea Anicoche-Tan, the CEO and founder of Beautéderm Group, the company behind BlancPro, emphasizes the brand’s commitment to inclusivity, simplicity, and affordability. BlancPro offers a diverse range of products, including the Milk Body Wash, Sakura Body Scrub, Charcoal Foam, Phyto-Emerald Moisturizing Soap, and Sleeping Mask. Marian Rivera’s signature endorsement is featured on the brand’s flagship product, the Jeju White Brightening and Moisturizing Lotion.
Rhea Anicoche-Tan, the CEO and founder of Beautéderm Group
“Marian Rivera has been a close friend for many years, and her effectiveness in representing Beautéderm Home led us to select her as the face of BlancPro. Marian embodies grace, confidence, and beauty. We warmly welcome her to the BlancPro family, as she truly glows like a pro and radiates from within. Throughout the years, she has proven to be a reliable and genuine friend,” shared the CEO of BlancPro.
As the official ambassador of BlancPro, Marian exemplifies the brand’s values of skincare and inner beauty. Her graceful aging is widely recognized, and she openly shares her elaborate skincare routine, emphasizing the importance of facial care.
Marian openly revealed that, “I have a lot of routines. I’m quite particular about it. That’s what I always discuss with Ate Rhea [Tan], one of the topics we talk about even way back…How we take care of ourselves, what products we use on our faces, what moisturizer or sunblock we need. I’m really meticulous about those.”
Marian believes that true beauty extends beyond external appearances, highlighting the significance of nurturing inner beauty. Marian’s commitment to skincare and overall well-being aligns perfectly with BlancPro’s mission.
As a celebrity of Marian’s stature, she often faces expectations to endorse high-end products. Marian herself does not prioritize the price tag when it comes to skincare. She believes that the effectiveness and quality of a product are paramount. She ensures that she personally tests the products before endorsing them, including evaluating their scent and texture. Marian’s endorsement of BlancPro stems from her genuine belief in the brand’s efficacy and affordability.
EMBRACING AGING WITH BLANCPRO
Marian Rivera gracefully embraces the natural process of aging. During the launch, she emphasized the importance of taking care of oneself as one gets older. She recognized the need for effective skincare products to maintain skin health and appearance. Marian highlighted the role of lotions in preserving soft and supple skin and shared her personal skincare habits, including moisturizing after showering and before going to bed. She also imparted this valuable lesson to her children, Zia and Sixto, passing on the importance of skincare to the next generation.
“We need to accept the truth that we’re not forever young,” Marian stated. “The question is: How do you take care of yourself as you age? That’s why we have lotions, so we know how to care for ourselves. We will all get there. We will all age. The only thing is, how do you age better and more beautifully? For me, I’m okay with that. I embrace that opportunity.”
EXCITING PROJECTS AND FAMILY BALANCE
Marian Rivera is not only dedicated to her skincare routine but also passionate about her work in the entertainment industry. She revealed her excitement about upcoming projects, including a movie with her husband, Dingdong Dantes, and a teleserye with Gabby Concepcion. While her work commitments may keep her away from her children, Marian emphasizes the importance of time management and open communication with her kids. She ensures that they understand her profession and the times when she will be available to spend quality time with them.
+++PERSONAL: Thank you so much, Mam Rhea Anicoche-Tan and FTsukiee Gomez, for gracing the launch of BlancPro.
