QUEZON CITY, Philippines — June 4, 2026 — In a move that could reshape how celebrity identity is protected and monetized in the digital age, NDMstudios officially launched its newest innovation: NDM Verified Doppel, an AI Protection and Licensing Ecosystem designed specifically for public personalities, influencers, and entertainment figures.
Held at the vibrant Perfect B Lounge in Quezon City, the grand unveiling felt less like a corporate launch and more like a cultural turning point. The event drew a packed guest list of entertainment icons, media professionals, advertisers, and business leaders—all curious about what many are already calling a “new frontier for digital identity.”
Among those present were Arci Muñoz, Richard Quan, Krista Miller, Lance Raymundo, Angeli Khang, Fabio Ide, Moymoy Palaboy, Anthony Ocampo, Lovely Rivero, Alma Concepcion, and several other notable personalities from film, television, and digital media.
As artificial intelligence continues to reshape industries worldwide, concerns surrounding deepfakes, voice cloning, digital impersonation, fake endorsements, and identity theft have become increasingly prevalent. Recognizing these emerging challenges, NDMstudios introduced NDM Verified Doppel, an AI Protection and Licensing Ecosystem designed to help celebrities, influencers, public personalities, and brands safeguard and manage their digital identities.
During his keynote presentation, founder and creative industry leader Nijel de Mesa emphasized the urgency of protecting personal identities in the AI era.
“Everyone’s likeness is already at risk,” explained Founder and Creative Industry Leader Nijel de Mesa during his keynote presentation.
“AI can now replicate faces, voices, and personalities with astonishing accuracy. Deepfakes are spreading across advertising, social media, fake news, and even adult content. The result is a growing loss of control, damage to reputations, weakened brand integrity, and erosion of public trust. Celebrities and public personalities are especially vulnerable. If they don’t control their AI persona, someone else eventually will.”
Rather than viewing artificial intelligence solely as a disruptive force, de Mesa believes it presents an opportunity for creators and talents to expand their reach while protecting their personal brands.
“The AI revolution is already here. We all need to be on the right side of change. Rather than allowing AI to become a force that displaces artists and talents, I asked myself a different question: How can this technology create more opportunities for them? How can we transform disruption into empowerment? Something had to be done.”
That vision ultimately led to the creation of NDM Verified Doppel, a platform designed to help artists and public personalities formally manage their AI persona rights within a structured, ethical, and regulated environment.
At the core of the system is a two-pronged approach. The first focuses on protection. Through AI-powered monitoring technology operating around the clock, the platform continuously scans digital spaces to identify unauthorized uses of an individual’s image, voice, likeness, and AI-generated identity.
The second component centers on opportunity. Through a controlled licensing framework, businesses can obtain legitimate rights to use approved AI versions of participating celebrities and public figures for marketing campaigns, branded content, customer engagement initiatives, and promotional materials.
The initiative aims to create a balance between innovation and accountability, allowing public personalities to maintain ownership of their digital identities while exploring new revenue streams in an increasingly AI-driven marketplace.
NDMstudios also sees significant potential in expanding access to celebrity marketing. Through its streaming and content platform, NDM Plus, businesses from provincial areas, international markets, and Filipino communities abroad may eventually gain access to licensed AI-powered endorsements from participating artists, making celebrity collaborations more accessible to small and medium-sized enterprises.
Interested businesses may submit licensing requests through the NDM Plus platform, where applications are forwarded directly to artists, managers, or authorized representatives for evaluation and approval.
Despite the commercial opportunities, company officials emphasized that protection remains the primary objective of the platform.
The ecosystem was specifically developed to help address growing concerns involving:
• Deepfake pornography
• Unauthorized endorsements
• Political manipulation campaigns
• Voice cloning scams
• Unauthorized film and television appearances
• Social media impersonation
• AI-generated identity theft
For Co-Founder Jan Christine, protecting artists and public figures remains the foundation of the initiative.
“Our objective is simple,” explained Jan Christine, Co-Founder of NDM Verified Doppel. “We want to protect artists’ reputations, preserve the integrity of their personal brands, and ensure that their identities remain secure, enforceable, and under their control.”
Providing legal insight during the launch was Chief Legal Counsel and Co-Founder Atty. Jiji Jorge, who highlighted the growing need for safeguards as technology advances faster than regulation.
“The truth is that technology has evolved faster than the institutions designed to govern it,” Jorge stated.
“For decades, societies have built systems to protect intellectual property, trademarks, copyrights, patents, and brands. Yet today, the most valuable asset many individuals possess—their identity—can be duplicated at the click of a button. That is precisely why this agency needs to exist. Not because AI is a threat. We believe AI is one of the greatest innovations of our generation. But every great innovation requires responsibility.”
The evening concluded with a message from Co-Founder Anthony Ocampo, who expressed gratitude to attendees and reiterated the company’s commitment to helping artists adapt and thrive in the digital age.
“We want AI to become a catalyst for opportunity, innovation, and new forms of passive income for talents and creatives. The future is already here, and our goal is to ensure that artists benefit from it rather than be left behind by it.”
As artificial intelligence continues to influence entertainment, media, and business, the launch of NDM Verified Doppel highlights a growing conversation about ownership, identity protection, and ethical AI use. Whether the model becomes an industry standard remains to be seen, but its introduction signals a new chapter in the evolving relationship between technology and creativity.
For many who attended the launch, one message stood out: in the age of artificial intelligence, protecting identity may become just as important as creating it.
