SnowCaps is the first official glutathione supplement partner of Binibining Pilipinas. This collaboration, highlighted by the SnowCaps x Binibining Pilipinas Brand Day event, celebrates the modern Filipina beyond conventional standards of beauty.
Anchored on the campaign “Gandang Premium Araw-Araw,” the partnership reflects a shared vision of confidence, empowerment, and authentic radiance rooted in self-care and wellness
SnowCaps is a wellness supplement formulated to support everyday radiance, antioxidant protection, and skin wellness through a clinically recognized ingredients. Primary of which is Setria® Glutathione, known as the master antioxidant, that helps reduce oxidative stress and supports a healthy, radiant glow.
Kicking off the event was a presentation by Akihito Nishimura, Marketing Leader at Kyowa Hakko Bio, the Japan-based manufacturer of Setria® Glutathione. He guided guests through the science behind radiance and wellness with focus on the benefits and innovation behind Setria® Glutathione.
The event also featured a panel discussion moderated by top Cosmetic Surgeon and Medical Aesthetics Specialist Dr. Carmeline Santi Beronilla alongside the candidates. The conversation tackled glutathione and wellness, stress, sleep, and skin health, confidence and inner wellness, healthy daily habits, wellness routines and supplementation, and what sets SnowCaps apart as a premium wellness companion.
Candidates took center stage in a fashion showcase embodying the SnowCaps spirit.
Members of media and brand partners voted the Binibini who best represented the SnowCaps glow and radiance. At the end of the showcase, Gwendoline Meliz Soriano of Baguio City was named Ms. SnowCaps Radiance.
SnowCaps is available in Mercury Drug, Watsons and Southstar Drug branches nationwide. It can also be purchased online in Tiktok Shop, Shopee and Lazada.
