TNT hypes up the ‘Hala bira!’ spirit for the whole ‘tropa’ in Kalibo, Aklan as it joins this year’s Ati-Atihan Festival. Kicking off the Philippine festival season, the Smart value mobile brand brings SAYA ALL to add more color, connection, and excitement to the celebration.
“Ati-Atihan is all about community and shared moments,” said Lloyd Manaloto, First Vice President at Smart. “Through TNT’s SAYA ALL offers, we’re making sure every katropa can capture, post, and stay connected throughout Ati-Atihan—without worrying about data.”
And to experience SAYA ALL right in the heart of the celebration, customers can visit TNT booths at Magsaysay Park and Pastrana Park On January 17 and 18 to check out the latest offers for the Budgetropa.
SAYA ALL 99 is perfect for the week-long revelry. For seven days, customers can enjoy unlimited TikTok, Facebook, Instagram, Messenger, and Mobile Legends, plus six gigabytes for other sites and applications. That’s plenty of data to upload photos and videos of you and your friends vibing to tribal beats during the ‘sadsad’ or street dancing. And yes, it comes with unlimited calls and texts to all. Customers who load up with the package can also score TNT premium items at the TNT booths.
Ati-Atihan also offers the perfect opportunity to switch to TNT. Exclusive to the festival, customers who purchase a TNT 5G SIM (worth P45) and top up with SAYA ALL 50 – which comes with 3 GB of TikTok + Facebook, 3 GB all sites, UNLI call and text to all – only pay P50 instead of P95. And they can also bring home TNT premium items or discount vouchers. And because it’s MAX Masaya sa TNT, new subscribers and existing customers who will load at least P99 worth of credits at the TNT booth can win a Huawei watch.
As a katropa of the Aklanons, TNT also gave pageant fans the power to choose the ‘TNT Choice’ queen from this year’s Binibini ng Kalibo Ati-Atihan hopefuls. And the 2026 fan-favorite is Frechie Joy Gomez.
Powered by Smart’s 4G and 5G networks, TNT brings unli-SAYA to festivalgoers enjoying the sights, sounds, and flavors of Aklan. TNT customers enjoy ultra-low latency for seamless and lag-free video calls, live streaming, and mobile gaming – right in the heart of the celebration.
Widely regarded as the mother of all Philippine festivals, Ati-Atihan honors Aklan’s indigenous roots, tracing back to the ‘atis’, believed to be among the earliest inhabitants of Panay island. The festival commemorates a historic pact with the ten Malay chieftains from Borneo who eventually settled in Western Visayas. The festival was later on merged with the Feast of the Santo Niño or the Child Jesus during the Christianization of the province.
TNT’s support for Philippine festivals reflects the PLDT Group’s commitment to elevate customer experience across the country and contribute to the government’s nationwide digitalization initiatives.
