By Eric Borromeo
Actor Aljur Abrenica has spent more than a decade in the public eye, evolving from a leading man in drama and action to a versatile performer and a devoted, hands-on father. The public has witnessed his growth, but today, his evolution turns inward, creating a home that embodies balance, peace, and authenticity. This new chapter finds a perfect echo in his latest collaboration. Luxus Estetica Furniture, a brand synonymous with enduring craftsmanship and Filipino luxury, recently welcomed Abrenica as its newest brand ambassador. The partnership beautifully merges modern comfort, timeless design, and a shared commitment to building a lasting legacy.
The Sanctuary of Home and the Search for Intentionality
For Abrenica, the timing of the partnership could not be more ideal. As he renovates his home, every decision is made with intention, not merely to create something beautiful, but something deeply meaningful.
“May spot tayo sa bahay na favorite natin,” he shared during the media launch. “Sa akin, isa ‘yung music room. It gives me that feeling of peace.”
This search for a personal sanctuary, a space that reflects identity and values, led him directly to Luxus Estetica. To him, a home is not just a place to rest; it is a reflection of who you are, what you love, and what you want to pass on.
“Home is where you feel most yourself. It is where you recharge and where you are grounded. Luxus Estetica helps me create that feeling every day.”
The Royal Touch: A Fusion of Artistry and Comfort
Among the curated collections, one piece captured Abrenica’s attention and heart: the Royalty Chair. This signature creation from Luxus Estetica is more than a statement piece; it is a fusion of art and purpose. Handcrafted from premium local narra wood, known for its rich grain and strength, and upholstered in fine Italian leather, the Royalty Chair represents the meeting point of Filipino artistry and international sophistication.
“Napaka-kumportable gamitin,” Aljur said. “You can really feel ‘yung luxury ng pagkakagawa. After a busy day, pag-uwi mo, mare-relax ka agad pag inupuan mo ‘yung Royalty Chair. May sense of reward.”
The Royalty Chair captures the brand’s philosophy: to slow down, enjoy life’s quiet moments, and invest in quality that stands the test of time.
A Legacy Built on Filipino Strength
According to Luxus Estetica owner April Martin, choosing Abrenica was a deliberate decision. His grounded personality and steady career reflect the brand’s own ideals.
“We chose Aljur because, as you can see, bagay na bagay sa image niya yung Royalty Chair ,” Martin said. “He represents what Luxus Estetica is all about, luxury that lasts, strength, and a kind of elegance that can be passed down for generations.”
For Luxus Estetica, true luxury transcends trends. It is about creating meaningful pieces that tell stories, witness milestones, and endure through time. Every creation is handcrafted by skilled Filipino artisans using the finest locally sourced woods such as narra, mahogany, and acacia, materials chosen for their natural beauty and resilience.
Co-owner Pauline Publico emphasized this dedication to longevity:
“Aside from the uniqueness of design, napakatibay niya. Aabot ng generations talaga. Each piece is made to outlast trends and to be handed down to the next family line.”
While some elements like Italian leather and specialty hardware are imported, the soul of every Luxus Estetica piece remains proudly Filipino, born from craftsmanship, precision, and heart.
The Future of Local Luxury
Driven by a clear vision, Luxus Estetica aims to redefine luxury as something both world class and homegrown. By 2026, the brand plans to open 25 warehouses and showrooms nationwide, making timeless Filipino furniture more accessible to discerning homeowners.
“We want Filipinos to realize that luxury can be local,” Publico said. “You do not have to look abroad to find world class craftsmanship. It is right here.”
This expansion represents more than business growth; it is a pledge to nurture local talent and preserve the heritage of Filipino furniture making. Luxus Estetica continues to champion the belief that passion and purpose can coexist with profitability, elevating local craftsmanship to international acclaim.
For Abrenica, this partnership is more than professional. It is personal.
“Home is where you feel most yourself,” he reflected. “It is where you recharge and where you are grounded. Luxus Estetica helps me create that feeling every day.”
Through its timeless pieces and unwavering dedication to Filipino artistry, Luxus Estetica redefines what luxury truly means, not excess, but endurance. Because real luxury is not about having more; it is about having something strong enough to last, and beautiful enough to pass on.
