Dubai, UAE: Mico Banua, a Dubai-based Filipino content creator widely recognized online as YourKuyaMico, has signed on to support the UAE’s fresh nationwide anti-drug awareness initiative, titled “Unifying Efforts to Eradicate the Affliction,” spearheaded by the National Drug Enforcement Authority (NDEA). This initiative seeks to bolster community awareness and shield youth from the escalating dangers of narcotics via an integrated national campaign that engages families, schools, media, and public institutions.
Banua’s involvement underscores the expanding influence of digital creators in fostering social awareness and civic duty. Renowned for his captivating food, travel, and lifestyle coverage throughout the UAE, YourKuyaMico has amassed a dedicated audience by documenting local adventures, championing small enterprises, and spotlighting community-driven projects.
Launched in Dubai to coincide with the “International Day Against Drug Abuse and Illicit Trafficking,” the program focuses on three core pillars: equipping families as the primary line of defense, teaching young people to make well-informed decisions, and reinforcing the influence of schools in cultivating positive values and conduct. Furthermore, the initiative highlights the NDEA’s newly designated role as the primary body overseeing and coordinating all prevention, law enforcement, rehabilitation, and treatment initiatives across the Emirates.
For Banua, dedicating his voice and digital platform to this anti-drug initiative highlights a collective message: fighting substance abuse demands cooperative action, public awareness, and the proactive engagement of all societal sectors.
The Dubai-based Filipino influencer has additionally featured on regional television broadcasts and lifestyle segments, cementing his reputation as one of the leading Filipino digital figures in the United Arab Emirates.
